Linking loyal customers on and offline
A key ingredient of Nando's brief was bringing their loyalty programme online. Their existing programme was based around pre-printed cards and didn't allow for data capture. We replaced their old paper and stamp loyalty card system with a new plastic card that talks directly to their EPOS system.
An app which enhances the experience
The app allows customers to quickly and easily record their order, rather than having to memorise everything before going to the till. We took a modular approach to building the app so that it could be adapted for different markets and retain its core infrastructure. Localised versions have already been released in Australia, Singapore and Malaysia.
A more intuitive menu
With more and more content being added to the new site, the navigation menu soon needed a refresh. We conducted user interviews and ran card sorting exercises, which helped identify content groupings that were meaningful from a user perspective. That meant we could design a more intuitive navigation scheme for the site, as featured by InVision's Inside Design blog.