European Championships


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SEIZING #THEMOMENT ONLINE

In 2018 the European Championships launched as a major multi-sport event, with Glasgow and Berlin as joint host cities. But a world-class digital presence was needed if the new fixture was to make its mark on the global sporting calendar.

Cue Signal. We joined the team in May 2017 with an exciting remit - to design and build two brand new websites - one focused on Glasgow, and one for the main event itself.

Built for speed

Following our appointment, we had just three months to design and develop a brand new, visually vibrant home for glasgow2018.com. Once we smashed that task out of the park, we got to work creating another world class website for europeanchampionships.com.

We built both sites on Drupal in record time, leveraging the latest development techniques to ensure speed, stability, and ease of use. And we partnered with a major live results provider so fans could keep up-to-date with the latest stats and schedules.

Establishing a gold-standard brand was also a crucial part of bringing the Championships to life online. We introduced a colourful, energetic visual style, along with clear design guidelines to ensure a consistent experience across all channels and platforms.

We really enjoyed working with Signal and were delighted by the clarity, confidence and boldness they brought to the project. With the short lead time and complexity of this major event, we benefitted greatly from the experience Signal brought with them. They worked with us as a team and made a tremendous effort to ensure everything went smoothly before, during and after Events-time.

Martin Fitchie,

Head of Technology, European Championships Management

2M+ users from 221 countries during Events-time

Scaled for success

The Championships surpassed expectations, with 4,500 athletes from 52 nations competing. And both sites stood up to the test without breaking a sweat. There was a combined total of over 2 million visitors, from 221 countries between 1–15th August (with almost half visiting more than once).

The organisers were delighted by our team’s willingness to go the extra mile, with one product owner describing it as "the smoothest go-live she ever experienced.” Cue applause.

Behind the scenes...

Streamlined development process

We built both sites on Drupal using two guiding principles to ensure fast progress. First, separation of front-end visual styling and back-end code meant that both teams could work at the same time, speeding up development. Secondly, a component-based design and build made it easily expandable and customisable.

Removing hurdles for content teams

We tailored both builds based on insights we discovered during the Discovery phase. For example, we created a custom CMS backend using Drupal that prioritised ease of use. This freed up the content team to work fast during the live event.

Extra functionality for Events-time

The Events-time site included live schedules, real-time results, medal tables, athlete info, highlight clips and ‘watch live’ signposting. We also created a Media Centre using detailed filtering and taxonomies, so reporters across the world could access breaking news. And we generated embeddable and branded results widgets for partner sites to display.

A flawless sporting record

This wasn’t the first time we've supported a major sporting event. We also gave a ‘flawless’ performance (the client’s words, not ours) as lead digital partner for the 2014 Commonwealth Games in Glasgow.