Phil Adams

Planning Director

Phil is Signal's Strategy Director. He ensures that the right people are working to the best plan, guided by a precise definition of commercial purpose.

A driving lesson

We talk about driving traffic all the time, but it's an exercise in wishful thinking.

Start with a bang and make it mnemonic. A lesson in pitching.

Phil Adams, Signal's Strategy Director, gives us a lesson learnt in 2013 that is, if anything, more relevant now than it was back then.