Phil is Signal's Strategy Director. He ensures that the right people are working to the best plan, guided by a precise definition of commercial purpose.
Merging several agencies into one had its challenges, and that included existing values that no longer made sense. It was time to rip things up and…
We talk about driving traffic all the time, but it's an exercise in wishful thinking.
Phil Adams, Signal's Strategy Director, gives us a lesson learnt in 2013 that is, if anything, more relevant now than it was back then.