Mairi Wilson

Copywriter

Mairi is the copywriter half of one of our Creative teams here at Signal. She helps turn a brand’s message into a conversation.

What does social media mean for the Christmas advert race?

Christmas ads get people talking. But which brands are making the best use of social platforms to support their TV spots?

17 years later, and we’re still asking ‘what do women want?’

A word on equality in digital advertising.