Mairi Wilson

Copywriter

Mairi is the copywriter half of one of our Creative teams here at Signal. She helps turn a brand’s message into a conversation.

Why advertising needs great storytellers

Insights from The Harper’s Bazaar Literary Salon. Co-written by Signal copywriters Mairi Wilson and Emma Townley.

Why e-commerce should be the height of fashion

How the luxury fashion market can make the transition to online retail without losing its premium status.

What does social media mean for the Christmas advert race?

Christmas ads get people talking. But which brands are making the best use of social platforms to support their TV spots?

17 years later, and we’re still asking ‘what do women want?’

A word on equality in digital advertising.