Perspective

What does social media mean for the Christmas advert race?

Christmas ads get people talking. But which brands are making the best use of social platforms to support their TV spots?

Let’s embrace the opt-outers

The desire for anonymity is a growing trend amongst givers. Are charities missing an opportunity?

GDPR is an opportunity to build stronger supporter relationships

Charities need to offer something valuable to the people who support them.

Facebook’s new fundraising button offers charities mixed blessings

Early results include a 26% increase in digital giving for one charity, but is the social giant’s foray into fundraising too good to be true?