Influencer #ad rules could still be open to interpretation
Advertising rules are still confusing for online content creators, despite recent clarifications from the ASA.
Lauren Cormack
advertising
Lauren Cormack
Why advertising needs great storytellers
Insights from The Harper’s Bazaar Literary Salon. Co-written by Signal copywriters Mairi Wilson and Emma Townley.
Mairi Wilson
D&AD Festival 2018 - Our Top 5 Highlights
The best bits from the 3 day celebration of creative advertising and design, as chosen by two members of our creative team.
Milo McLaughlin
D&AD Festival 2018 - A massive shot of creative caffeine
Find out what it's like to experience 3 full days at the D&AD Festival, according to two lucky members of our creative team.
Milo McLaughlin
Should advertisers be panicking about the latest Facebook changes?
With speculation rife over the latest changes to the News Feed, what do we actually know about how this will affect promoted content?
Jamie McAdam
New to behavioural science? See it in action here
How supermarkets employ behavioural science techniques to influence our shopping habits.
Rupert Tucker
What does social media mean for the Christmas advert race?
Christmas ads get people talking. But which brands are making the best use of social platforms to support their TV spots?
Mairi Wilson
The life-changing power of football - a short film
Behind the scenes of Signal's shoot for Change Centre Scotland.
Trevor Pake
17 years later, and we’re still asking ‘what do women want?’
A word on equality in digital advertising.
Mairi Wilson