Samuel Poole

Data Insight Director

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Samuel heads up our Data & Insight practice. He is passionate about helping clients derive more commercial and customer benefit from big data.

Life During Lockdown: The Post Covid-19 Consumer

As part of our ‘Life During Lockdown’ series, we explore 5 key emerging behavioural trends that CMO’s/senior fundraisers in the charity space will need to consider when interacting with the Post Covid-19 Consumer (PCC).