Scalextric transformation
Scalextric transformation. It sounds cool, but it isn't. Strategy Director Phil Adams on banking's 'ghost in the machine'.
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Phil is Signal's Planning Director. He ensures that the right people are working to the best plan, guided by a precise definition of commercial purpose.
Goldfish, borders, and sudden acts of transformation.
What do organisational silos have in common with an old fish tank? Our Strategy Director Phil's thoughts on overcommitting to communication during transformation projects.
The thrill of the chase - how we defined our purpose and principles
Merging several agencies into one has had its challenges, including existing values that no longer made sense. It was time to rip things up and start again.
A driving lesson
We talk about driving traffic all the time, but it's an exercise in wishful thinking.
Start with a bang and make it mnemonic. A lesson in pitching.
Phil Adams, Signal's Strategy Director, gives us a lesson learnt in 2013 that is, if anything, more relevant now than it was back then.