The thrill of the chase - how we defined our purpose and principles
Merging several agencies into one has had its challenges, including existing values that no longer made sense. It was time to rip things up and start again.
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Phil is Signal's Planning Director. He ensures that the right people are working to the best plan, guided by a precise definition of commercial purpose.
A driving lesson
We talk about driving traffic all the time, but it's an exercise in wishful thinking.
Start with a bang and make it mnemonic. A lesson in pitching.
Phil Adams, Signal's Strategy Director, gives us a lesson learnt in 2013 that is, if anything, more relevant now than it was back then.