2018 Marketing Review: With Big Data, Comes Great Responsibility
Looking back on an eventful year for marketers.
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Milo is a content writer and editor for Signal. He spends his days crafting high-calibre content with readers and results in mind.
CRM is about experiences, not channels
Relationships are constantly changing - and so must our approach to communicating with customers.
D&AD Festival 2018 - Our Top 5 Highlights
The best bits from the 3 day celebration of creative advertising and design, as chosen by two members of our creative team.
D&AD Festival 2018 - A massive shot of creative caffeine
Find out what it's like to experience 3 full days at the D&AD Festival, according to two lucky members of our creative team.
5 things you need to know about the Facebook data scandal
Zuck is having a 'mare. Read our condensed guide to the fallout so far from the Cambridge Analytica scandal.
Signal: Amplified - shout outs from InVision, Twitter and more
We've been mentioned by some big names.
Facebook’s new fundraising button offers charities mixed blessings
Early results include a 26% increase in digital giving for one charity, but is the social giant’s foray into fundraising too good to be true?
Video experts Tanami join the Signal family
We’re delighted to welcome Tanami, an Edinburgh-based video production agency to Cello Signal Group (Signal's parent company).
Charities are counting on door drops to attract new supporters
Charities are increasingly turning to door drops as a way of attracting new supporters.
Does direct mail still deliver for fundraisers?
The most recent issue of Third Sector caught my attention when it landed with a light thud on my desk, due to the question emblazoned across its front cover: Direct mail – is it facing serious decline?’