Is your company guilty of 'brandwagoning'?
Why have M&S been giving mixed signals about Percy Pig turning veggie? Could it be a prime example of brandwagoning?
Mairi is the copywriter half of one of our Creative teams here at Signal. She helps turn a brand’s message into a conversation.
Why have M&S been giving mixed signals about Percy Pig turning veggie? Could it be a prime example of brandwagoning?
A selection of delightful extracurricular creative projects from the Signal crew.
Insights from The Harper’s Bazaar Literary Salon. Co-written by Signal copywriters Mairi Wilson and Emma Townley.
How a week of healthy food, yoga and mindfulness helped highlight the importance of wellness in the workplace.
How we leveraged both Facebook and Amazon to sell more bottles of Jim Beam.
How the luxury fashion market can make the transition to online retail without losing its premium status.
Christmas ads get people talking. But which brands are making the best use of social platforms to support their TV spots?
A word on equality in digital advertising.