How Google Doodles can help search marketers give it some welly
Google Doodles aren't just fun, they can help search marketers can put some welly behind their PPC results and put the boot into their competitors.
Girdy is the head of media technology and this means he tends to view sites, campaigns and other digital tools as media assets.
Google Doodles aren't just fun, they can help search marketers can put some welly behind their PPC results and put the boot into their competitors.
Google's latest change to a 15 year old SEO rule means that you may now have very different organic search rankings and a whole new set of competitors.
The changing shape of SEO and how marketers can adapt to the current era.
Google's AMP has many benefits for brands - but may not have been implemented properly by news publishers.
With Google planning to change its famously empty homepage, we muse over what the future of search might look like and what it means for SEO.