WE HUMANISE BRANDS
We bring together a 500+ group of researchers, planners, creatives and technologists to humanise brands,
helping them grow by becoming socially intelligent and highly responsive.
We're part of Cello Group PLC.
We provide a range of closely related marketing services, from insight and innovation through creative
and content development to major design & build tasks for web, mobile and marketing automation.
Where appropriate, we work as blended teams for clients, providing a relevant mix of services to meet their needs.
We have insight teams based in London, Edinburgh, New York, LA, San Francisco, Singapore and Hong Kong.
From these bases, our people provide solutions for both local and global clients.
Technology & Innovation
We invest extensively in our own capacity to deliver large-scale builds in web, mobile and marketing automation technology.
That’s given us the ability to develop proprietary tools and platforms – like Pulsar TRAC,
a leading social media tool for blue-chip clients.
Twenty percent of our global team is dedicated to helping you understand and stay close to your customers. That emphasis is supported by a broad range of qualitative and quantitative methodologies and teams based across the UK, the US and Asia working for major brands such as eBay and the BBC.
Arguably the hottest topic in the development of marketing thinking, the digital era has created a data overload that can seem like the information equivalent of a Gordian knot. But we can help you move from confusion to insight and action.
Positioning, naming, designing, launching and building brands lies at the heart of the Signal proposition. From cars to soft drinks, luxury hotels to banks we’ve helped a wide variety of clients to re-imagine their future and shape their brands accordingly.
Ideas that engage, that communicate, that travel, that share and help build brands is a recurring theme in much of our creative output. Whether film, audio or visual expression - our ideas have won multiple international awards. No format, channel or language is a limitation.
At the heart of our approach to Social is Pulsar, our global, award winning, real time suite of proprietary social intelligence tools. Alongside our team of analysts who apply quantitative and qualitative rigour to large social data sets on a daily basis are our social strategists who have achieved consistent success in the shared and earned media space for major brands such as O2, NBC, Tesco and Allianz.
Many organisations claim to be customer driven but singularly fail to drive that ethos through their 1-2-1 marketing. We develop highly relevant, responsive and personalised campaigns that are built out of e-crm strategies designed around client needs.
Our award winning innovation teams have helped a wide range of blue chip clients from Unilever and Nokia to BA and the NHS successfully launch new services and products.
Recent research in psychology and neuroscience is challenging much conventional thinking around persuasion and consumer buying behaviour. We help clients apply behavioural science to understand unconscious decision making and biases – delivering much more effective marketing performance.
Our vision is to bring the world of brand and response together, unifying hard numbers to brands and brands to hard numbers – we call it Brand Response. Our mission has always been to end lazy ‘one size fits all’ channel planning and laissez-faire buying.
We design and deliver experiences that get the best out of people – whether they’re customers or employees. We bring customers and customer facing teams together to build recommendations for behaviours, processes and tools that will improve the overall customer experience.
We provide digital solutions to commercial problems, across all platforms and devices. Specialising in complex, multi stakeholder projects we deploy user experience design & optimisation, digital design and content strategies to create ingenious solutions.
For clients with rich customer data, the traditional ways of managing campaigns across email, direct and mobile are expensive and unwieldy. We help clients design agile, smart systems that simplify a campaign manager's life, and at the same time reduce cost, enhance response and improve customer satisfaction.
New Business+44 (0)131 242 0005
PRESS & MEDIAsignal@stripecommunications.com
Address86/3 Commercial Quay Commercial Street Edinburgh, EH6 6LX
We have 14 offices throughout the UK, US and Asia.
© Copyright Cello Signal 2014